Population
5.6 Million (City)
6.0 Million (Metro)
A LASL program in Nairobi, Kenya aims to bring Gospel impact where significant poverty has created deep physical, emotional, and spiritual need. In such a context, the Gospel is not only “good news” for the future—it is the living hope of Jesus Christ for today. LASL can proclaim the message of salvation through its missional outreach of building relationships through sports, biblical teaching, compassionate relationship-building, and prayerful conversations that address real-life struggles such as hunger, insecurity, grief, and fear. By serving people with dignity and consistent care, the program can demonstrate the love of Christ while also inviting hearts to respond to God’s truth from Scripture pointing to the Savior who rescues, restores, and gives lasting purpose beyond circumstances.
Beyond immediate outreach, the most meaningful impact comes through discipleship and multiplication—helping newbelievers grow in faith and connecting communities to steady help and Gospel teaching. LASL will partner with local churches, train and support surrendered workers, and create pathways for youth and families to receive bothencouragement and spiritual formation. As believers are equipped to pray, serve, mentor, and share the Gospel regularly, Nairobi becomes more than a mission stop—it becomes fertile ground for Christ-centered community transformation. Over time, LASL’s work seeks to produce fruit that endures: lives reconciled to God, churches strengthened, and neighbors empowered to live in the truth of Jesus as the Savior and King.
The marketplace theme of “business as mission” calls believers to pursue work with a missional purpose—seeing one’s career, marketplace skills, and daily rhythm as God-given platforms for ministry. In this model, a bi-vocational approach becomes a powerful strength: missionaries can remain deeply rooted in their calling while also building a sustainable international basketball training business. Rather than viewing sports as a side project, the work is shaped intentionallyaround outreach, discipleship, and Gospel-centered relationship-building, all while serving athletes and families with excellence, integrity, and care.
This business focuses on international basketball training for youth athletes, using key program components to build credibility and create consistent touchpoints for mentoring. Training is delivered through basketball camps, advanced individual skill development, and team or group sessions that strengthen both performance and character. The platform extends further through club travel, participation in leagues, and tournaments—providing natural opportunities to meet new communities, engage coaches and parents, and form long-term relationships across borders. Over time, these structured experiences help turn curiosity into trust, allowing skilled trainers to speak truth to young athletes about purpose, identity, perseverance, and hope.
Because full-time sports missionaries must be both athletic experts and relational leaders, the mission is carried through the way training is delivered—not only what is taught. Their skill set becomes a bridge to connect with others in another country, where trust is earned through consistent presence, professional excellence, and compassionate guidance. As athletes develop, so do conversations about life, faith, and meaning; Gospel encouragement can flow through shared moments on the court, coaching feedback, mentorship, prayer when appropriate, and clear invitations to hear and apply the message of Jesus. In this way, the business becomes a pathway for discipleship, not just a profit-making venture.